0447 347 313 | Melbourne · Geelong
ROIC — About Hero
About Us

Licensed Business Brokers in Victoria

Former business owners, now licensed Victorian business brokers — helping SME owners understand what their business is worth, and what to do next.

AIBB Member AML/CTF Compliant Value Builder System — trusted by 80,000+ owners

about us

We use our experience to create yours

Our specialists bring decades of experience in business sales, ownership, management and consultancy. Whether you're a business owner, investor or buyer, our licensed brokers, advisors and consultants work with Victorian business owners to understand their goals, timing and objectives — the foundation of every successful growth and exit plan. Ready to sell? We guide you through every step, from valuation to settlement.


The right time to plan your exit is before you need to sell. As a certified Value Builder business, we use a proven, data-backed methodology to help owners of privately held companies build business value — so when the time comes, yours commands a premium, not a discount. Exiting is rarely easy for owners or their teams. We start with a confidential benchmark of where you stand today, giving you time to make the changes that matter.

business owners' business sales with confidence

Meet The Team

Ashley Brimacombe

Broker | Consultant | Advisor

Ross Parke

Broker | Consultant | Advisor

Hilal Acar

Broker | Consultant | Advisor

Our Core Focus is Selling Businesses

We specialise in helping owners of privately held companies — particularly those with turnovers between $500,000 and $10 million — prepare for and execute successful exits. Whether you're retiring, transitioning ownership, or unlocking the value you've built, we bring deep experience in ownership, buyer negotiation and risk analysis to get you the best outcome, backed by tools like the Value Builder System.

  • Business Appraisal & Valuation
  • Investor Risk Profiling
  • Buyer Matching & Deal Structuring
  • Pre-Sale Preparation & Value Enhancement

Hear it from the team, why ROIC clients sell with confidence.

Valuation & Risk Analysis Using the Value Builder System

We use the Value Builder System — the same methodology trusted by 80,000+ businesses globally — to diagnose the investor risk and value opportunity in your business. It benchmarks performance across 8 key drivers, weighted into three categories that shape how a buyer sees you:

UI for choosing a valuation method; Adjusted EBITDA is selected among SDE, EBITDA, and Revenue, with summary cards and a value chart below.

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 The Assessment Process:

  • Benchmarked against 80,000+ businesses globally
  • Expert evaluation, market analysis and operational insight
  • Actionable steps to prepare your business — sale ready

Financial Risk

EBITDA, Cash Flow, ROIC, and Growth, gross margin amongst others

50%
WEIGHTING

Operational Risk

IE, employees, Process, Key Man and  relationships amongst others

30%
WEIGHTING

External Risk

Competition, Regulations and market conditions amongst others

20%
WEIGHTING

Ready to find out where you stand?

Start with the free Exit Readiness Score a 13-minute online questionnaire that gives you an immediate view of how a buyer would see your business today. No obligation. No sales call unless you want one.

Or if you'd prefer to talk through it first, book a confidential conversation with a principal broker.

Get your confidential exit readiness review

Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.

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