Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.
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Sell your business with certainty — not hope.
Selling a business is rarely just a financial decision — it's a personal one. When the time is right, experience, preparation, and process matter. ROIC manages the full sale of Victorian businesses with a focus on protecting value, reducing risk, and achieving clean outcomes. No pressure. No shortcuts
Licensed Business Brokers · Former Business Owners · AIBB Members ·
Assess
Grow
Sell
A business sale is where value is either protected — or permanently lost
Exit certainty isn't created during the sale. It's revealed by the work done beforehand.
A full brokerage and transaction management service
ROIC manages the process so you can focus on running the business — and making good decisions. From first conversation to final settlement
01 · Meet and discuss your business
We start at your premises — getting to know your objectives, operations, team, and market conditions. This gives us the insight to assess true market value accurately.
03 · Information documents
Thorough documentation that lets serious buyers quickly assess fit — and enables their advisors to evaluate the opportunity efficiently.
05 · Qualification and negotiation
Only qualified, serious buyers receive confidential business details. We manage expressions of interest and all negotiation on your behalf.
02 · Proposal and appraisal
We prepare a detailed appraisal, sales plan, and listing presentation. Once you're confident in the strategy, we formalise the partnership with an agency agreement.
04 · Promotion and buyer matching
Multi-channel marketing across our network, databases, and platforms — with data-matched buyer targeting to reduce time on market.
06 · Contract and settlement
Both parties finalise terms with their solicitors. We manage the process through to signed contract, settlement, and handover.
Locally based brokers who've sat on both sides of the table
Our team brings together decades of hands-on experience across business ownership, corporate operations, retail, and hospitality. We understand the real-world challenges business owners face — because we've lived them.
Ashley Brimacombe
Broker | Advisor | Consultant
A successful business owner and franchisee for 15 years, Ashley oversaw marketing, management, and sales strategy across large companies and small businesses throughout Victoria.
Hilal Acar
Broker | Advisor | Consultant
A successful business owner with a background in hospitality, Hilal brings practical business knowledge and project management expertise to help owners drive growth and prepare for exit.
Ross Parke
Broker | Advisor | Consultant
As a successful business owner for 19 years, Ross served as chairman of the Good Guys Victoria and led his store to become one of the most profitable of 100 outlets nationally.
Every Buyer Wants Something Different. Do You Know What?
Individual investors, private equity groups, and strategic acquirers all buy for different reasons — and each one negotiates differently. This free guide breaks down what each type of buyer actually wants, so you know exactly who you're dealing with before you're at the table.
What Victorian business owners say
Frequently Asked Questions
How much does it cost to sell a business through a broker?
ROIC's fee structure has an upfront component which covers the cost of your business information document and marketing your business for sale. A success fee is then payable on completion, and if your sale extends beyond around six months, an additional advertising contribution may apply.
How do I prepare my business to sell?
Start with an honest assessment of where the business stands today — our free Exit Readiness Score is built for exactly this. Common areas include reducing owner dependency, tidying financials, documenting processes, and addressing customer concentration risk. Ideally this starts twelve to twenty-four months out, though we also work with owners who need to move faster.
How long does the sale process take from start to finish?
Typically six to twelve months from bringing the business to market through to settlement, though this varies with business size, industry and sale-readiness. We give you a realistic estimate as part of the initial assessment, not a generic figure.
Will my staff, customers or competitors find out I'm selling?
Not through us. We market discreetly, and every prospective buyer signs an NDA and is financially qualified before seeing any sensitive detail. Confidentiality is one of the most common concerns we manage for sellers.
Whether planned or necessary — selling well starts with one conversation.
You don't need everything to be perfect. You do need a process that protects value. Start with a confidential, no-obligation conversation with a principal broker. No pressure to list. No rushed recommendations.
Private. Professional. No obligation.
Not sure if the timing is right? Explore the Grow program first →