Sell your business with certainty — not hope.

Selling a business is rarely just a financial decision — it's a personal one. When the time is right, experience, preparation, and process matter. ROIC manages the full sale of Victorian businesses with a focus on protecting value, reducing risk, and achieving clean outcomes. No pressure. No shortcuts.

Licensed Business Brokers  ·  Former Business Owners  ·  AIBB Members  · Strictly confidential

ASSESS

GROW

SELL

A business sale is where value is either protected — or permanently lost

Without preparation:

Optimism disappears once a buyer is involved · Assumptions are tested hard · Price erodes through negotiation · Due diligence surfaces surprises · Emotional pressure leads to poor decisions

With ROIC's process:

Realistic pricing grounded in market evidence · Right buyer matched to right business · Disciplined qualification and negotiation · Structured due diligence management · Calm, deliberate outcomes

Exit certainty isn't created during the sale. It's revealed by the work done beforehand.

A full brokerage and transaction management service

ROIC manages the process so you can focus on running the business — and making good decisions. From first conversation to final settlement

01 · Meet and discuss your business

We start at your premises — getting to know your objectives, operations, team, and market conditions. This gives us the insight to assess true market value accurately.

03 · Information documents

Thorough documentation that lets serious buyers quickly assess fit — and enables their advisors to evaluate the opportunity efficiently.

05 · Qualification and negotiation

Only qualified, serious buyers receive confidential business details. We manage expressions of interest and all negotiation on your behalf.

02 · Proposal and appraisal

We prepare a detailed appraisal, sales plan, and listing presentation. Once you're confident in the strategy, we formalise the partnership with an agency agreement.

04 · Promotion and buyer matching

Multi-channel marketing across our network, databases, and platforms — with data-matched buyer targeting to reduce time on market.

06 · Contract and settlement

Both parties finalise terms with their solicitors. We manage the process through to signed contract, settlement, and handover.


Locally based brokers who've sat on both sides of the table

Our team brings together decades of hands-on experience across business ownership, corporate operations, retail, and hospitality. We understand the real-world challenges business owners face — because we've lived them.

Ashley Brimacombe

Broker | Advisor | Consultant

A successful business owner and franchisee for 15 years, Ashley oversaw marketing, management, and sales strategy across large companies and small businesses throughout Victoria.

Hilal Acar

Broker | Advisor | Consultant

A successful business owner with a background in hospitality, Hilal brings practical business knowledge and project management expertise to help owners drive growth and prepare for exit.


Ross Parke

Broker | Advisor | Consultant

As a successful business owner for 19 years, Ross served as chairman of the Good Guys Victoria and led his store to become one of the most profitable of 100 outlets nationally.

What Victorian business owners say

HEAVY TRANSPORT

"Keith was ready to liquidate his fleet and walk away. We convinced him to go to market — the result was an additional $500,000 above what he would have received."

Keith Brimley

Werringa Transport

FOOD PRODUCTION

We are very happy with Ashley and his team, they acted very professionally and were easy to deal with, and we are all extremely satisfied with the result.

Tina Finlayson

Lagoon Confectioners

CONSTRUCTION

"The procedure to prepare for the sale of our business was made exceptionally easier with the expertise and guidance of Ashley. Ashley kept us informed as developments happened and was excellent in finalising the sale."

Garry & Meg Streeter

Warrack Concrete

Whether planned or necessary — selling well starts with one conversation.

You don't need everything to be perfect. You do need a process that protects value. Start with a confidential, no-obligation conversation with a principal broker. No pressure to list. No rushed recommendations.

Private. Professional. No obligation.

Not sure if the timing is right? Explore the Grow program first →

Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.

ROIC is a proud member of 


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