How to Unlock Business Value

When buyers evaluate a purchase, a few critical factors significantly impact your business’s worth. While some attributes are obvious, others may surprise you, but they all play a pivotal role in determining the true value of your business.

about us

We use our experience to create yours

Our team of specialists have many years of experience in business sales, management, ownership and consultancy. Whether you’re a business owner, investor, or buyer, ROIC business brokers, advisors and consultants can assist you. We start by understanding your goals, vision, timing and objectives. This process helps us clarify what's important to you personally, what you want from your business and is critical when developing a successful growth and exit plan. If your desired exit option is to sell, we are a licensed business broker and can assist you every step of the way to complete the sale. Selling a business is such an important decision for any business owner, the actual process of selling a business requires careful consideration and planning.

Even if you are not looking to sell today, now is the time to consider your exit strategy and start planning to get your business sale ready. As a certified value builder business, we use a comprehensive and statistically proven methodology designed to help business owners improve the value of their privately held companies. This means that when the time comes (often not of your choosing) your business will command a higher value than a business that is not sale ready. Exiting your business can often be a difficult and stressful time for the owners and their employees. Let us guide you through the process to ensure a successful and timely outcome by benchmarking your operation today, giving you time to make any changes that may be needed.


Our Business Services

No two businesses are alike, which means that a one size fits all approach will often fall short of achieving your goals. That's why at ROIC, we offer a range of business solutions.

Business Acquisitions

Acquiring a new business can play an important role in the growth and success of your business when it's time to tack the next step.

Commercial Property 

Whether you’re buying, selling or leasing commercial property, our job is to maximize your return on investment

Business IT 

Our Managed IT Services can support your systems and networks, as well as provide solutions to solve IT issues. 

Business Websites

A well-designed website will help you stand out from the competition and show that you’re a serious business.

Business Web Hosting

With our latest optimized server hardware, you'll get faster sites & improved response times in overall server results. 


Discover how we make a difference 

Your business is likely your largest asset so it's normal to want to know what it is worth. The problem is: business valuation is what one might call a "subjective science." The science part is what people go to school to learn: you can get an MBA or a degree in finance, or you can learn the theory behind business valuation and earn professional credentials as a business valuation professional.

The subjective part is that every buyer's circumstances are different, and therefore two buyers could see the same set of company financials and offer vastly different amounts to buy the business and that's because of the differing levels of risk.

The valuation expert must identify these drivers of risk / value and judge their magnitude in order to estimate the additional rate of return the market would require offsetting the investor’s acceptance of additional risk. The factors will vary from company to company, among industries, and over time within the same company. These may include depth of management, importance of key personnel, stability of industry, product diversity or service, geographic location, earnings margins, etc. and they can be grouped into 3 main broad categories.

Financial risk relates to profitability, this is one of the most important measures of the company’s value, because it usually links directly to the main objective of the company itself.  the money coming in via accounts receivable and going out via accounts payable – is the lifeblood of your business.  

Companies typically produce revenue through the sale of products or services to consumers and generate expenses by paying their employees and producing their products or services. Learning about various strategies for increasing profitability can help you implement key ratios within your teams to increase revenue and decrease expenses. Thereby reducing the overall risk to investors, improving returns to the company and adding value to the business.

Operational risk relates to all the business practices that you employ as a business owner/manager designed to run your business. Items which impact sales, cost of sales, or administrative and operating expenses, are a component of the business risk. Companies of all sizes should prioritize their business operations systems to define and track the procedures and resources that help them succeed. These systems help contribute to a company's overall value. Learning more about how your business operates will highlight areas of risk relating to, for example, management quality & structure, policy & procedures, point of sale/workflow/inventory control software. The lower the operational risk will make the investment more attractive and ultimately, more valuable.

External Risk or market risks are factors that arise from sources outside the organization, and they cannot be controlled by internal management or company systems. Unlike internal risks, external risks are difficult to predict and often difficult to plan for with any high level of reliability. Examples of external risks are economic stability, competition, accreditations, Government regulation and environment considerations etc. Therefore, the lower the level of external control or reliability, such as regulation or accreditation, means less uncertainty. This leads to better planning and certainty for the investor to obtain a return on their investment, whilst creating another level of value compared to an investment with high external uncertainty.

Understanding the risk that investors/buyers face, allows us to focus on the key drivers that will build value in your business.

Financial Risk

EBITDA, Cash Flow, ROIC, and Growth, gross margin amongst others


Operational Risk

IE, employees, Process, Key Man and  relationships amongst others


External Risk

Competition, Regulations and market conditions amongst others


Increase the Value of a Business by Up to 71%

When it comes to working with our clients on growing, protecting, and realizing the value of your business, it's difficult to know where to start. With The Value Builder Engagement, you get a statistically proven, structured methodology for building the value of a company.

What's my NEXT STEP

  Let’s confidentially discuss your business, develop a plan and start working towards building value for any business buyer.

We Utilize the Value Builder System to Maximize Your Business Value

The Value Builder System™ is a comprehensive and statistically proven methodology designed to help business owners improve the value of their privately held companies. After analyzing over 55,000 businesses, the average Value Builder Score is 49 out of a possible 100. If we look at the acquisition offers these businesses have received, the average offer is 1-3 times pretax profit (EBITDA). The Value Builder users who have improved their score to 80 or greater – by following the system – are receiving offers at greater multiples on average.
Financial Performance

Your history of producing revenue and profit & record-keeping.

Growth Potential

Your likelihood to grow your business in the future and at what rate.

Switzerland Structure

How dependent is your business on any one employee, client, or referral.

Valuation See-Saw

Whether your business is a cash suck or a cash spigot

Recurring Revenue

The proportion and quality of automatic, annuity-based revenue.

Monopoly Control

How well differentiated is your business is from the competitors.

Client Satisfaction

The likelihood that your clients will remain with you and also refer you.

Hub & Spoke

How would your business perform if you were unexpectedly absent. 

Discover how to Maximize your Business Value

The True Test of Value, Is to Look Through the Eyes of a Buyer

Data from the acquisition offers of over 55,000 businesses has shown that there are 8 risk factors that Investors will want a discount for. Now you can benchmark your business against these 8 Core Risk Factors to discover what's driving the value of your company and what could be silently dragging it down.

step 1

Preparing your business for sale involves looking at the many facets of your business operation and reviewing how a buyer or investor would consider them.

step 2

The Risk Factor / Value Builder Score will evaluate your business as it stands today homing in on areas that may be holding you back - so you can take action.

step 3

Make a plan now and start getting your business ready for the next owner. It’ll help you command a better price and increase the chances that your business gets sold.

Exit your business with no regrets!

You have built an amazing business.

Now What?

4 Drivers of a Satisfying Exit

PREScore™ (or Personal Readiness to Exit Score) is an 8-minute, online questionnaire that evaluates a business owner’s readiness to exit their company on a personal level. Using an exclusive algorithm – developed by analyzing more than 55,000 business owners and conducting more than 200 in-depth interviews with owners who have recently sold – PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

  • Why do you want to exit and what do you plan to do?
  • How much is your business worth to you, what's the bottom line?
  • How personally attached are you to the business?
  • What level of consideration have you given to your employees?


Check out some of our previous clients say. 

Selling a business is no easy task and when you are a sole director and shareholder, ROIC Group support along the journey was invaluable. Thier network of allied services is second to none, a tailored service from a caring team of individuals.

Martha Jones - Construction sector

Choosing the right time to sell our business was the biggest decision I have ever made. The people from ROIC have a calm approach and with the team’s skill and dedication, I felt we were in safe hands and, after talking with both trade acquirers and some very high standing investors, we were able to find the right fit for our business.

Shaun Parker - Technology/IT sector

The ROIC Business Group won my confidence from day one. Their approach, process and fees were aligned with our business culture. Together we were able to craft a very successful outcome. Credit to Ashley and his team.

Jessica Saunders - Hospitality sector

Interested in finding out more?

Why not book a 30-minute phone call to find out if the value builder system can help with achieving the Freedom you have been looking for..

Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.