Beyond Survival:
A strategic workshop that shows business owners what investors are actually buying
Most business owners focus on revenue, growth, and effort.
Serious buyers focus on risk, reliability, and transferability.
This workshop bridges that gap — helping you understand how your business is really assessed, and what needs to happen before growth or exit decisions truly make sense.
This workshop is designed to educate and challenge how you think about value — not to fix your business in a day.
Why This Workshop Matters
Over 70% of small business owners will exit their business within the next 10 years.
Yet fewer than 10% have a formal exit or value‑building plan.
More than half are forced to sell due to illness, burnout, or unexpected life events — often at a discount.
But the biggest risk is not when you exit.
The real risk is spending years growing a business — only to discover that buyers still see it as high risk, owner‑dependent, and hard to transfer.
Many owners work incredibly hard on their business.
Very few work deliberately on the things investors actually pay for.
This workshop exists to change that.
Are You Ready to Answer the One Question That Determines What Your Business Is Worth?
How reliable, dependable, and maintainable is the income stream your business produces?
This is the first question any serious investor or buyer asks — whether they say it out loud or not.
They are not buying:
Your personal effort
Your long hours
Your future ideas
They are buying an income stream.
And that income stream must be:
Predictable
Sustainable
Not dependent on you
Transferable to a new owner
When any of these are weak, perceived risk rises — and value falls.
This workshop is about understanding, not implementation.
It is designed to help you see your business through the eyes of an investor — so you can stop guessing what matters, and start making informed decisions.
You will learn how buyers assess whether an income stream is:
- Predictable – by creating consistent performance through reliable and clear financial records.
- Sustainable – By examining reliance on the owner, key people, key clients, and fragile processes
- Transferable – Through systems, documentation, and structure that allow a business to operate without disruption when ownership changes
This session gives you clarity — not a to‑do list, and not a quick fix.
At the end of the workshop, you will have:
You’ll leave with clarity — not a checklist — so any next step you take is intentional rather than reactive.
Most business owners leave workshops feeling motivated.
Very few leave with a realistic understanding of what change actually requires.
Improving business value is not about enthusiasm or good intentions.
It requires:
Structure
Prioritisation
Consistent execution over time
Without a clear investor lens, even well‑intentioned improvements can increase risk rather than reduce it.
This workshop exists to ensure that if you do choose to take action, it is informed, deliberate, and aligned with how buyers think.
Some business owners attend this workshop simply to become better informed.
Others realise that improving the value of their business — properly — requires more than insight alone.
During the workshop, we will outline:
What meaningful value improvement actually involves
Why it requires commitment and structure
What options are available for owners who want help executing on what they’ve learned
There is no obligation.
Only clarity.
Any decision to improve, invest, or take action happens after the workshop — with full context and no pressure
This workshop is designed for business owners who:
Own an established SME
Are thinking about growth, succession, or exit within the next 1–5 years
Suspect they are working hard, but may not be building value in the eyes of an investor
Want to understand how buyers really assess risk and value before making major decisions
If you want to build a business that stands up under investor scrutiny, this session is for you.
EVENT DETAILS
Hosted by: The team at ROIC Business Group plus guest presenters (experts in their field)
DATE: Register for the next session
VENUE: The Boardroom
ADDRESS: L4, 60 Moorabool St Geelong
Investment: $95.00 per person
(limited numbers Apply)