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The Importance of being "Sale -Ready" 

Being sale ready doesn’t mean you want to sell. It simply means that you have taken the right steps to make your business attractive to prospective buyers. It’s never too early to be sale ready. It creates more options for you. It is a fact that the companies that are already prepared for the owner’s exit attract greater valuations.

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What is Your Business End Game

An exit strategy is a plan for wrapping up your involvement in a business. For most people, that means readying the business for a change of owner. Executing a well-thought-out sale ready strategy will increase your sale price.

Outright Sale (walk in / walk out)


Generational change (family succession)


Placing the business under management


Vendor Finance (earn your way out)


A valuable business is also a sought-after asset, making it more likely that you get an offer to buy your business in a shorter timeframe. This gives you a greater negotiating position when you do eventually decide to sell.

Recognizing the signs that it’s time to engage a skilled business advisor

The first step in getting your business “sale ready” is to use the various tools that can help you understand the current market value of your business and its strengths and weaknesses through the eyes of a buyer.


This kind of analysis will help you to identify the perfect buyer profile – that is, the buyer most likely to offer the highest sale price and attractive terms and conditions of sale.


Always be objective and conservative when deciding if your business is ready for sale, as many strengths of a business can be enhanced, and weaknesses mitigated, by working through our key drivers and risk mitigation analysis and creating an action plan for implementation. 


Collaborating with a trusted business adviser will also help. ROIC Business Group will be able to drill down on the eight drivers of company value, highlight the issues and provide you with a detailed report on the state of your business compared to the industry average.

If your business is not ready for sale when opportunities arise, you will miss out on significant potential benefits and a lower than ideal purchase price.

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At ROIC Business Group we always advise our clients to begin preparing for the sale of their businesses well in advance of when they want or need to put them on the market. The additional time will allow them to evaluate and fix any weaknesses their companies have, so they will be as attractive to prospective buyers as possible and will generate good offers. How long this preparation process will take varies from company to company. 

What Levers do I pull to Increase my Company Value?

Whether you want to sell soon or just know you're building a valuable asset for the future, improving your Value Builder Score gives you an immediate and quantifiable return on investment. In a study of over 70,000 businesses, companies that achieve a Value Builder Score of 80+ (out of a possible 100) go on to sell at a 71% premium compared to average-scoring businesses.


You can hire us to do a comprehensive and confidential Value Builder Assessment for your business. This one-on-one meeting will help you interpret your score and develop an action plan for improving it. Your assessment will include a discussion of your overall results, along with your score on the eight key drivers of value and some quick wins for improving your grade on each one.

Financial Performance

Your history of producing revenue and profit & record-keeping.

Growth Potential

Your likelihood to grow your business in the future and at what rate.

Switzerland Structure

How dependent are you on any one employee, client, or supplier.

Valuation See-Saw

Whether your business is a cash soak, or a cash spigot will affect cash flow.

Recurring Revenue

The proportion and quality of automatic, annuity-based revenue.

Monopoly Control

How well differentiated is your business is from the competitors.

Client Satisfaction

The likelihood that your clients will remain with you and also refer you.

Hub & Spoke

How would your business perform if you were unexpectedly absent. 

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Whether you are looking to exit tomorrow or years down the road, use this exit checklist to get started.

  • Increase your Sale Price
    Maximizing the value of your business is an ongoing process that doesn’t happen overnight.  A structured approach focuses on the attributes that potential buyers can identify and quantify.
  • Gain more free time
    Improve efficiency by implementing procedures, delegating responsibility and automating processes can help with everything from payroll to inventory management and workflow, giving you more free time now.
  • Attract more qualified buyers
    Being sale ready doesn’t mean you want to sell. It simply means that you have taken the right steps to make your business attractive to prospective buyers. It’s never too early to be sale ready.
  • Improve the ongoing return. 
    It can reveal issues that many business owners don’t even realize that they have, causing them to miss out on capturing significantly more revenue.

Interested in finding out more?

Why not book a 30-minute phone call to find out if the value builder system can help with achieving the Freedom you have been looking for..

Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.

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