10 Methodologies That Will Boost the Value of Your Company

When it comes to working with our clients on growing, protecting, and realizing the value of your business, it's difficult to know where to start. With The Value Builder Engagement, you get a statistically proven, structured methodology for building the value of a company.

1. Stop chasing revenue. A bigger company is not necessarily a more valuable one if the extra sales come from products and services that are too reliant on you to deliver them. 

2. Start surveying your customers using the Net Promoter Score methodology. It’s a fast and easy way for your customers to give you feedback, and it’s predictive of your company’s growth in the future. 

3. Sell less stuff to more people. The most valuable companies have a defendable niche selling a few differentiated products and services to many customers. The least valuable businesses sell lots of undifferentiated products and services to a concentrated group of buyers. 

4. Drop the products or services that depend on you. If you offer something that needs you to produce or sell it, consider dropping it from your offerings. Services and products that require you suck up your time and cash and don’t contribute significantly to your business’s value. 

5. Collect more money up front. Turn a negative cash flow cycle into a positive one and you boost your business’s value and lessen your stress load.

As an owner, you’re ready for almost anything. But recent data shows that even the most affluent and successful business owners struggle with one common problem: the regret of how they handled leaving their company 75% of owners regret how they approached their exit.  Only 5% of owners are happy with their exit’s net proceeds.


Are you personally ready for what should be the happiest day of your life?

12 simple questions can prepare you for an Exit with No Regrets

6. Create more recurring revenue. Predictable sales from subscriptions or recurring contracts mean less stress in the short term and a more valuable business over the long run.

7. Be different. Refine your marketing strategy to emphasize the point of differentiation that customers value. Be relentless in highlighting this advantage.

8. Find a backup supplier for your most critical raw materials. Consider placing a small order to establish a commercial relationship and diversify the sources of your most-difficult-to-find materials. 

9. Teach them to fish. Answer every employee question of you with “What would you do if you owned the business?” Your goal should be to cultivate employees who think like owners so they can start answering their own questions without coming to you. 

10.Create an instruction manual. Document your most important processes so your employees can do their work independently.

Here’s to building a more valuable company in 2023.

PREScore™ (or Personal Readiness to Exit Score) is an 8-minute, online questionnaire that evaluates a business owner’s readiness to exit their company on a personal level. Using an exclusive algorithm – developed by analyzing more than 55,000 business owners and conducting more than 200 in-depth interviews with owners who have recently sold – PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

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Ashley Brimacombe
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Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.

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