Looking to Sell Your Business

At ROIC Business Sales & Advisory, we specialise in selling mid-market businesses typically under $25 million in sales revenue. Whether you are looking for an outright sale, a partial sale, or a business acquisition, you can be certain we have the experience and expertise to get the job done

Expert Business Sales Services to Maximize Your Value

Looking to sell business in Australia? With our proven track record and extensive industry experience, we offer comprehensive solutions to help you achieve the best possible outcome for your business sale. Our team of experienced brokers are committed to guiding you through every step of the process, from initial valuation to final settlement. Trust us to ensure a smooth and successful transaction, allowing you to maximise the value of your business and exit with confidence.

Large Network & Extensive Database

Solid and Defined Sales Process

Leveraging Technology & Advanced Tools 

Customer focused & Results driven 

ROIC Business Group

(Return on Invested Capital) specialises in delivering strategic solutions for business owners, purchasers, and investors. Our name reflects our core focus—helping clients achieve the best return on their invested capital, the ultimate measure of a business’s value and performance. Primarily serves clients in industries such as manufacturing, retail, construction, food production, and hospitality across Victoria.

Our Brands:

  • ROIC Business Advisory: For businesses with turnovers between $1 million and $25 million.
  • ROIC Business Sales: For smaller businesses with turnovers under $1 million.

Why Choose ROIC?

We take a personalized approach to each transaction, ensuring all parties—vendors, purchasers, landlords, accountants, legal advisors, and financiers—are informed and aligned throughout the process. Our goal is to create win-win outcomes that meet the unique needs of all stakeholders.

ROIC Business Group is committed to open, honest, and transparent communication, ensuring clients are always fully supported. We partner with a network of trusted affiliates, including accountants, financiers, HR professionals, digital marketers, and legal experts, providing a comprehensive suite of services to improve and grow businesses.

The ROIC Difference:

Our greatest strength lies in our deep understanding of the challenges faced by business owners. Our team consists of experienced professionals, all of whom have been business owners themselves, and they know firsthand the complexities of owning, managing and selling a business.

Sell Your Business with Certainty

ROIC Business Group is a member of Australian Institute of Business Brokers

Selling a business in Australia is a significant step, however, with our professional guidance and real business insights we will keep things on track and ensure you get the best possible price, in the shortest possible time.



Tina Finlayson 

Lagoon Confectioners

Food Production Industry

We are very happy with Ashley and his team, they acted very professionally and were easy to deal with, and we are all extremely satisfied with the result.


Garry & Meg Streeter

Warrack Concrete

Building & Construction Industry

The procedure to prepare for the sale of our business was made exceptionally easier with the expertise and guidance of Ashley.
Ashley also kept us informed with developments as they happened, and he was excellent in finalizing the sale.


Keith Brimley

Werringa Transport

Heavy Transport Industry

Keith was happy to liquidate his fleet and walk away, we managed to convince him to go to market. The result was a successful business sale returning an additional $500'000 above what he would have received.

The ROIC Business Advantage

Experienced Brokers 

Our professional business brokers are supported by AIBB and continuous industry training, designed to sell business.

A Proven Process

Our proven and successful sales approach is based on understanding your individual needs designed to achieve the best results

Targeted Marketing

Our marketing tools and research have been fine-tuned through decades of effectively marketing businesses 

 Confidentiality

We’re uncompromising in protecting your confidential information whilst providing the facts that a buyer/ investor will need

Local Knowledge

Our team of professionals are locally based and have a strong knowledge of your market and we meet you personally

Market Analysis

We team up with some of the most experienced operators in the market to establish all the current trends

 What's your Business Really Worth

To ensure you receive a precise and complete economic valuation or appraisal, choose ROIC Business Advisory for a comprehensive assessment of your businesses current position  

We are your experienced and proven locally based Business Brokers


Ross Parke

As a successful business owner for 19 years. Ross contributed to a vibrant culture achieving unprecedented profitability.  As the chairman of the Good Guys Victoria, Ross led by example embodying his store to become one of the most profitable out of 100 outlets

M: 0418 139 223
E: ross@roicbusinessgroup.com.au

Ashley Brimacombe MBA

A successful business owner & franchisee for some 15 years and prior as a State Retail Operations Manager, Ashley oversaw the development, of marketing, management and sales strategies, in large companies and small businesses, from regional towns to major cities.

M: 0417 805 438
E: ashley@roicbusinessgroup.com.au

We offer a tailored approach and the skills to get your business sold: Selling a business in Australia.

You have devoted your time, money, and energy to building, running, and operating your business. Your success is our success, and we’ll work just as hard to sell your business as you did to build it.

1

Meet and Discuss your Business

The first step is to set up a meeting (usually at the business premises) for both parties to get to know each other and to be comfortable with who you are dealing with. Then it's down to understanding how the business works, its people, products, market and conditions so we can truly make an informed decision about the real market value and what a buyer will pay.

4

Promotion and Marketing

Promoting your business is done through a number of channels like the Internet, databases, social media, and direct mail. We use state-of-the-art data matching AI technology to make the process of selling a business in Australia fast and efficient. With a database of registered buyers and continuous new buyer enquiries per month, finding a buyer for your business won’t take much time.

2

Provide a Proposal to Sell your Business

Once the requested information has been evaluated, along with the business understanding and market conditions. Next, we prepare a detailed appraisal, sales plan and listing presentation for the seller to consider. When parties are comfortable with the details of the proposal, an agency agreement is completed to provide authority for the broker to act for you.

5

Filter Enquires & Negotiation

Not all buyer enquiries can lead to a sale. This is something that we know from many years of experience. We spend the time to make sure that only qualified buyers can see your private business details.  After discussing the terms and conditions with the buyer and completing an Expression of Interest, you are ready to go to the next stage.

3

Prepare Information Documents

Our business documentation process will not only make selling your business easier, but it will also save you a lot of time. By having accurate information from the very start, prospective clients will easily know whether your business is right for them. In turn, provide their accountant and financier with detailed information to advise their clients in a timely and effective manner.

6

Contract & Settlement Process

Once the initial contract is drafted, both parties will usually fine tune the terms of the agreement. While the vendor and purchaser may already have agreed on the key terms of the transaction (via the EOI) before the contract was prepared, the parties still may need to fine tune the nuances of the written agreement before signing and completion.

Interested in finding out more?

Wonder how to sell a business in Australia? Why not schedule a 15-minute conversation to find out if we are the right partner to help achieve your goals?

Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.

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