Tools and Insightful content for business owners who would like to focus more on how to protect, grow and build value in their business.
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Exit with Confidence, Protect Your Legacy and Maximise Your Return
At ROIC, we’re not just brokers — We’ve walked in your shoes. We know what it takes to sell a business you’ve built with care—and we’re here to help you do it right
Why Choose ROIC to Sell Your Business
At ROIC (Return on Invested Capital), we specialise in helping business owners achieve the best possible return when it’s time to sell. Our name reflects our mission: to maximise the value of your life’s work by focusing on what matters most—your return on invested capital.
We work with business owners across Victoria, particularly in industries like manufacturing, retail, construction, food production, and hospitality. Whether your business turns over $500,000 or $10 million, we have a tailored solution to suit your needs.
Our Brands
- ROIC Business Sales – For businesses with turnovers under $1 million.
- ROIC Business Advisory – For businesses with turnovers between $1 million and $25 million, focused on increasing value and sale readiness.
The ROIC Difference
We’ve Walked in Your Shoes
Every member of our team has owned and operated businesses. We understand the emotional and financial complexities of selling a business
End-to-End Support
From valuation to settlement, we manage the entire process—confidentially and professionally—so you can focus on what matters most
Stakeholder Alignment
We ensure that all parties—vendors, buyers, accountants, lawyers, landlords, and financiers—are informed and aligned,
Transparent Communication
We pride ourselves on open, honest, and timely communication. You’ll always know where things stand.
Helping buyers understand business value
Really, it's about our process and the way we go about it. A lot of people will just talk to them over the phone. They won't go out to their premises. They won't actually go and meet them. If you don't meet somebody face to face, you don't build that respect and trust. If you don't build a rapport, they're never going to trust you enough to give you the information you need to actually appraise the business to start the process.
15 minutes that could change your exit strategy
The Selling Process – What to Expect
You have devoted your time, money, and energy to building, running, and operating your business. Your success is our success, and we’ll work just as hard to sell your business as you did to build it.
1
Meet and Discuss your Business
We start with a meeting—typically at your business premises—to get acquainted and understand your objectives. This allows us to gain deep insight into your operations, team, products, and market conditions. With this knowledge, we can accurately assess your business’s true market value and determine what buyers are willing to pay.
4
Promotion and Marketing
We promote your business through multiple channels, including the internet, social media, databases, and direct mail. Leveraging advanced data-matching AI technology, we streamline the selling process, making it faster and more efficient. With a vast database of registered buyers and a steady flow of new inquiries each month, we ensure a quick and effective match for your business.
2
Provide a Proposal to Sell your Business
After evaluating the necessary information, market conditions, and business fundamentals, we prepare a detailed appraisal, sales plan, and listing presentation for your review. Once you're confident in the strategy, we formalise our partnership with an agency agreement, giving us the authority to represent you in the sale.
5
Filter Enquires & Negotiation
Not every buyer inquiry results in a sale—this is something we’ve learned through years of experience. We take the time to ensure that only qualified buyers are given access to your confidential business details. After reviewing the terms and conditions with the buyer and securing an Expression of Interest, we’re ready to move on to the next stage of the process
3
Prepare Information Documents
Our thorough documentation process streamlines the sale and saves you valuable time. By ensuring accurate information from the outset, prospective buyers can quickly determine if your business is the right fit. This also enables their accountants and financiers to assess the opportunity efficiently, facilitating a smoother decision-making process
6
Contract & Settlement Process
Once the initial contract is drafted, both parties typically fine-tune the terms of the agreement with the help of their solicitors. While the key terms are often agreed upon during the Expression of Interest (EOI), there may still be some nuances to adjust in the written contract before it’s signed and the deal is completed.
What's your Business Really Worth
Get a professional appraisal backed by real market data, expert insight, and decades of ownership experience
Confidential. No obligation. Just clarity.
Sell Your Business with Certainty
ROIC Business Group is a member of Australian Institute of Business Brokers
Selling a business in Australia is a significant step, however, with our professional guidance and real business insights we will keep things on track and ensure you get the best possible price, in the shortest possible time.
Tina Finlayson
Lagoon Confectioners
Food Production Industry
We are very happy with Ashley and his team, they acted very professionally and were easy to deal with, and we are all extremely satisfied with the result.
Garry & Meg Streeter
Warrack Concrete
Building & Construction Industry
The procedure to prepare for the sale of our business was made exceptionally easier with the expertise and guidance of Ashley.
Ashley also kept us informed with developments as they happened, and he was excellent in finalizing the sale.
Keith Brimley
Werringa Transport
Heavy Transport Industry
Keith was happy to liquidate his fleet and walk away, we managed to convince him to go to market. The result was a successful business sale returning an additional $500'000 above what he would have received.
Your Concerns, Our Commitment
Selling your business is a big decision—one that comes with questions, emotions, and high stakes. At ROIC Business Group, we understand the challenges owners face when preparing to exit. That’s why we’ve built our services around solving the issues that matter most to you. Whether it’s finding the right buyer, securing a fair valuation, timing the sale, or simply reducing stress, we’re here to guide you every step of the way with clarity, confidence, and care.
Finding the right buyer:
We tap into our extensive network and industry expertise to connect you with serious, qualified buyers who truly appreciate your business’s value. Our approach combines online broker platforms, targeted social media campaigns, and direct email outreach to industry players and associated contacts—ensuring your opportunity reaches the right people, fast.
Getting a Fair Valuation:
Our thorough evaluation process ensures you receive an accurate, competitive offer—one that reflects the years of dedication you’ve put into your business. We combine the Value Builder System’s risk analysis with deep industry knowledge, real-world business experience, and insights from trusted partners to deliver valuations that are both credible and compelling to buyers.
Timing Your Sale:
It’s always a good time to sell—when it’s the right time for you. We help you align your personal goals with market conditions, identifying moments of peak optimism when buyers are most active and confident. Whether you're ready to retire, pivot, or reinvest, we guide you to sell and buy within the same market cycle, ensuring you make the most of your timing both emotionally and financially.
Reducing Stress:
From valuation to closing, we handle the complexities—so you can focus on what matters most. With expert guidance, clear communication, and a hands-on approach, we simplify the process and reduce the emotional load. Our goal is to make your business sale smooth, confident, and worry-free—so you can move forward with peace of mind.
We are your experienced and proven locally based Business Brokers
Ashley Brimacombe MBA
A successful business owner & franchisee for some 15 years and prior as a State Retail Operations Manager, Ashley oversaw the development, of marketing, management and sales strategies, in large companies and small businesses, from regional towns to major cities.
M: 0417 805 438
Ross Parke
As a successful business owner for 19 years. Ross contributed to a vibrant culture achieving unprecedented profitability. As the chairman of the Good Guys Victoria, Ross led by example embodying his store to become one of the most profitable out of 100 outlets
M: 0418 139 223
Hilal Acar
Hilal is a successful business owner with a background in hospitality, having achieved repeated success in owning and operating multiple businesses. As a graduate in project management, Hilal seamlessly integrates practical business knowledge and expertise to drive growth and excellence
M: 0450 294 139
The ROIC Business Advantage
Experienced Brokers
Our professional business brokers are supported by AIBB and continuous industry training, designed to sell business.
A Proven Process
Our proven and successful sales approach is based on understanding your individual needs designed to achieve the best results
Targeted Marketing
Our marketing tools and research have been fine-tuned through decades of effectively marketing businesses
Confidentiality
We’re uncompromising in protecting your confidential information whilst providing the facts that a buyer/ investor will need
Local Knowledge
Our team of professionals are locally based and have a strong knowledge of your market and we meet you personally
Market Analysis
We team up with some of the most experienced operators in the market to establish all the current trends
Interested in finding out more?
Why not schedule 15-minute conversation to find out if we are the right partner to help achieve your goals.